a term coming from
the Japanese vocabulary
that is used to describe something new.

ATARASHI aims to draw attention to the spirit that every individual needs to embrace in order to face everyday’s life.

ATARASHI is a unique brand established in October 2021 with the intention to gather and connect people all around the world. Since its inception, ATARASHI has expanded its footprints by holding major events in France, Italy and Spain and attracting people with the same interests and passion. Our vision goes far beyond producing singular events, as we believe that ATARASHI has the unique capability to reunite individuals with truly different backgrounds and cultures through the power of music. Our goal is to create a unique place where each individual can express himself and celebrate life, without limits, boundaries or prejudices. A musical experience aimed at fostering positive encounters in the world, a place where people can generate countless and immortal memories.

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